优秀思路的开发信进阶模板（二）

开发信是任何一个外贸人都绕不开的话题，无论你是坚持精细发送，还是习惯批量群发。
怎么写好开发信？都一定是你不断思考揣摩的问题。
其实关于开发信，我们也反复做过多次学习和探讨，例如：

1.开发信没有回复的原因分析和解决对策

2.高回复率的开发信真的有万能模板吗？

3.低回复率的开发信都是因为这些误区

4.高回复率的开发信都有着这些共同点

5.能从同行手里挖走客户的开发信怎么写？

6.开发信标题写的好能让打开率暴涨

而今天，我将继续针对3个优秀思路的开发信模板进行优化修改。
但我并不是主张大家去直接套用模板，而是希望能从优化修改的内容里深度思考：我发给客户的开发信有没有可以改善的地方？

模板二修改前

Have a good day!

This is Sam from ABC factory producing Gloves. I am gald to know that you are a leading wholesaler of gloves. Hope to establish a good business relationship with you.

点评：这个开头谈不上错误，但是过于平淡。
不能让客户立即感受到和你做生意会有什么好处，或者说没有建立客户和这封邮件的关联。

Our factory is one of the biggest glove factories in China with already 10 years’ history. We can provide you good quality gloves with good price and service. We have a lot of advantages for all kinds of Glove styles, Ladies, Men’s, Kids. Attached are some pictures of our products and workshops for your reference. Please check and let me know what kind of gloves you are interested, or you can show your styles for our offering.

点评：这个公司介绍部分是典型的以product feature来介绍的，同样不能让客户产生关联感，也无法让客户感受到能给他带来什么好处。
另外空泛缺少支撑，因为你的同行也同样都会对客户说：“我是最好的。
”

We would like to take this opportunity to establish business relationship with you.If you want to know more about us, you can add me on your Skype or E-mail or visit our website as below my E-Business card. Maybe it is a start of our business. If you are interested in our goods, pls let me know . If you will attend the coming Canton Fair at April,2018 , pls don't hesitate to contact me at any time . we will waiting for you there and show our more good samples for your reviewing.

点评：不够简要，同时也没能给出充足的理由和动力引导客户给你回复。

Any questions, Pls let me know at any time. Looking forward to your earlier reply!

Best regards,

Sam

模板二修改后

Dear John,

一定要找到合适的联系人，Dear sirs和Dear John的回复率有几倍的差异。
就比如你对着一群人说：“请去把门关一下。
”和你说：“张三，请去把门关一下。
”效果是完全不同的。

Dear sirs,客户无法感受到自己和这封邮件有什么关联，而Dear John,那这封邮件就是写给自己的，关联自然就产生了。

Good morning!

I just visited your web site, and know that you are the leading wholesaler in Poland for fashionable gloves, with prestigious reputation for the quality.

一开始就谈客户的情况，让客户与邮件进一步建立起联系。

You may be happy to find a new reilaible source of gloves with superior quality & Reasonable prices. You can select from an abundant variety of premium quality Jeans with stylish originaldesigns updated every 6 monthes.

点出客户切身的实际利益。

Our factory has a capacity of XXXX gloves monthly, probably the largest in China. Since 2009, we have passed ISO9001, and all our products has CE certificate. I attach the certificate images in the next email,please find them.

自信的展现出自己的实力。

Our satisfied customers include XXX, XXX & XXX. I am confident that when you work with us, you will have the same satisfaction like them. To enable you to get a good understanding of our quality and service, we would like to extend a very special offer for your first sample order, with 15% (only limited to the first container).In the next email, I will attach you the product catalogs. Please tell me what items are more salable for you.

给出客户采取行动的理由和动力。

Best regards,

Sam

PS: We are also very capable to custom make for you. Please just tell me the styles you select.

进一步敦促客户采取行动。

其实开发信的关键就在于如何从标题就能吸引住客户打开邮件，正文部分要继续能抓住客户的注意力，让客户保持这个兴趣一直读下去，在这个过程中被你的产品或者offer所打动，并最终积极引导客户采取行动回复你的邮件。

所以，是不是想起了我们之前所说过的一句话：“有效的开发信一定是获知客户的痛点并准确传达产品价值，只有被打动的客户才会回复你。
”

彩蛋：对话框内发送关键词『找邮箱』