优秀思路的开发信进阶模板（三）

开发信是任何一个外贸人都绕不开的话题，无论你是坚持精细发送，还是习惯批量群发。
怎么写好开发信？都一定是你不断思考揣摩的问题。
其实关于开发信，我们也反复做过多次学习和探讨，例如：

1.开发信没有回复的原因分析和解决对策

2.高回复率的开发信真的有万能模板吗？

3.低回复率的开发信都是因为这些误区

4.高回复率的开发信都有着这些共同点

5.能从同行手里挖走客户的开发信怎么写？

6.开发信标题写的好能让打开率暴涨

而今天，我将继续针对3个优秀思路的开发信模板进行优化修改。
但我并不是主张大家去直接套用模板，而是希望能从优化修改的内容里深度思考：我发给客户的开发信有没有可以改善的地方？

模板三修改前

Dear **

Glad to know you from your website,that you are the leading company in Japan for machine vision system.

点评：后面应该再追一句概述他的业务性质，特色等的话，表示你对他们慎重研究了。
比如：I just notice that you pay much attention to lower your cost for quality machine vision system.

This is ***company here.

点评：这句话有些生硬，过渡不自然，缺少人情味。
May I introduce myself to you ? I am XXX, from XXXX. 这样会更人情味一些。

I am sure we are the right one for you to seek vision solution, Industry information,customizing products on your request.

点评：这后面一句太突然，没有过渡。

Maybe we can help you to save at least 10% cost saving with more high quality service.

点评：Maybe这个词没有力度，不自信，犹豫不肯定。

Some of our new models,such as Machine vision Lens/ Bi-Telecentric Lens /HD XGA Industrial Cameras,have a bright market at home and abroad.

点评：have a bright有点歧义，不如就用good,注意用最简单的英语，很多日本人包括其他母语不是英语的国家客户，他们的英语并不好。

Could you please do me a favor to tell me what items are more salable for you?

点评：这句同样是让客户的感觉很突然，很莫名其妙。

Best regards,

Ling

模板三修改后

Dear XXX,

Good morning!

I am very glad to know you from your professional website, you are the leading company in Japan for machine vision system. I also notice that you pay much attention to lower your cost for quality machine vision system. That is where I can be of help.

May I introduce myself to you? I am XXX, from XXXX. We have been in machine vision system industry for more than XXX years. I am confident that we are capable to meet your quality standard, while cutting your cost by at least 10%. Please be sure, we are also very capable to custom produce with your drawings.

To enable you to evaluate our quality, may I invite you to visit our factory?(或者：may I send you a sample?)

Best regards,

XXXX

由于实际情况不一样，不一定就合用，贴这个例子，是希望大家通过对实际案例的运用，来思考和了解开发信应该怎么写，只看理论会让人有点迷糊。

所以，是不是想起了我们之前所说过的一句话：“有效的开发信一定是获知客户的痛点并准确传达产品价值，只有被打动的客户才会回复你。
”

彩蛋：对话框内发送关键词『挽回客户』